Employee Discipline Essay

In keeping with the Mission of the Sisters of Providence, which requires respect, honesty, and justice in dealings with employees, PSJMC directs its disciplinary and corrective action efforts towards developing and coaching employees to achieve and maintain satisfactory conduct and performance. Although PSJMC may terminate the employment relationship at will without following any formal system of discipline or warnings, PSJMC exercises its discretion to use a progressive discipline to ensure a fair method of disciplining employees. The progressive discipline process is intended to give employees advance notice, when appropriate, in order to provide them an opportunity to correct any deficiencies in job performance or conduct. PSJMC is committed to providing a workplace that is free of harassment and discrimination (PROV-HR-4036 Policy). PSJMC does not tolerate any kind of unlawful discrimination or harassment, including sexual harassment, or harassment based on race, color, religion, national origin, age, pregnancy, citizenship, ancestry, gender, marital status, veteran status, disability, sexual orientation, gender identity and expression, or any other characteristic protected by state or federal law. Unlawful harassment, in any form including verbal, physical, or visual harassment will not be tolerated. The policy defines the procedure for reporting any occurrence of sexual or other unlawful harassment and applies to all employees and agents of the company as well as to nonemployees , including physicians, vendors, contractors, and others doing business with the company. Any employee or agent of the company who is found to have violated this policy will be subject to disciplinary action up to and including the possibility of immediate termination. This is an HR policy and is enforced by HR. PSJMC is committed to maintain a safe and productive work environment and expects employees to be reliable and punctual in reporting for scheduled work (PROV –HR 4687 Policy). Absenteeism and tardiness place a burden on the hospital and on other employees. In the rare circumstances when employees cannot avoid being late to work or are unable to work as scheduled, they should notify thei r supervisor as soon as possible in advance of the anticipated tardiness or absence as required by policy. Excessive absenteeism and tardiness is disruptive and may lead to corrective action, up to and including termination of employment. The policy does not apply to employees on an authorized FMLA leave, including intermittent FMLA leave, or other leaves protected by state or federal law including verified occupational injury or illness. This is an HR policy and is enforced by HR. PSJMC ensures and maintains a work environment that promotes the interests of employee safety, efficiency, health, and productivity. It also recognizes that employee involvement with drugs and alcohol can be extremely disruptive and harmful to employees, patients, and the public. It adversely affects the quality of work and the performance of employees, poses serious safety and health risks to the user and others, and has a negative impact on work efficiency and productivity. All job applicants receiving offers of employment shall be required to submit a drug-screening test as a condition of employment. Further, any employee observed with perceived impairment will be subject to a drug screening test when reasonable suspicion has been determined. The purpose of the policy is to provide a safe, healthy, productive and efficient working environment for employees, patients and the public. This is an Occupational Health and Safety policy and is enforced by HR (PROV-HR-4065 Policy). PSJMC complies with its ethical and legal obligations surrounding the appropriate use of social media. The policy aims to clarify what constitutes official Providence use of social media, to establish guidelines for the official use of electronic social networking, and to clarify the personal responsibilities and legal implications of personal use of electronic social networking while at work or while posting information about Providence (PROV-CE-1098 Policy). Social media may be used by Providence for business-related purposes and its employees for business and other purposes subject to the restrictions set forth in the policy. The policy is established to assure compliance with legal and regulatory restrictions and privacy and confidentiality agreements. This policy was created by the Office of the CEO and enforced by HR. Based off my research, PSJMC does an excellent job of ensuring that it has the appropriate policies in place to avoid legal litigation. That said, it is important that PSJMC look for more effective measures to educate employees about new or revised policies. The medical center relies on their intranet policy library as the policy depository and expects all employees to self educate. Most leaders and all of the employees I spoke to were not aware of several policies and did not know where to find them—resulting in a huge liability for the hospital as a result of poor implementation. When policies are violated or a manager needs to modify undesirable conduct after attempts of coaching, progressive discipline may need to be applied. The type of disciplinary action depends upon the nature and history of the employee’s misconduct. These disciplinary actions often include verbal warnings, written warnings, suspensions without pay, and demotions. Progressive discipline does no t mean that PSJMC does not fire an employee for a first offense; some misconduct is of such a serious nature that no second chance is warranted. Most undesirable behavior, however, does not result in immediate discharge, but rather in imposition of some lesser sanction. If the behavior is repeated, progressively more severe disciplinary action is taken, ultimately leading to termination. Managerial coaching is a growing alternative to formal discipline that attempts to get the employee actively involved in addressing performance slippage. Using company disciplinary procedures to address employee issues puts the ownership of the issue on the manager and human resources department. The employee will be asked to react to whatever course of action the manager and human resources group decides to take. A coaching approach puts ownership of the problem with the manager and employee. Any process of resolution is created between the manager and employee and it becomes the employee’s responsibility to find ways to solve the issue under the guidance of the manager. The manager-employee relationship is important in creating a productive workplace. Coaches try to work with their employees to improve employee performance and find the deep-seated reasons as to why conflict exists. This kind of interactive process can work to improve the manager-employee relationship. If a manager turns to official disciplinary action without attempting to interact with the employee, then that can damage the manager-employee dynamic and create a division that results in a decline in morale, loss of productivity and an increase in employee turnover. Union representation protects union employees from unfair discipline, wrongful discharge and preserves workplace rights. Unless circumstances warrant severe actions, PSJMC utilizes progressive discipline to address union employee disciplinary issues also. The progressive steps are specified in the Collective Bargaining Agreement (CBA) and include, verbal counseling, written counseling, disciplinary suspensions without pay , and termination of employment. Union employees may request to have a union representative or steward present at any meeting if the employee believes that the meeting may result in disciplinary action. Copies of all written counseling(s) and all documentation are kept in the employee’s personnel file along with rebuttals. Corrective action or any reference to disciplinary action cannot be used against the employee for any purpose after twelve months—so, in essence progressive discipline has a twelve month window. If, the disciplinary action is grieved or arbitrated and the charges of the offense are determined to be without merit, all records are placed in a confidential envelope in the personnel file and cannot be used for progressive disciplinary action purposes. Alternative Dispute Resolution (ADR) is a processes used for the purpose of resolving conflict or disputes informally and confidentially. The ADR Office at PSJMC offers all employees a resource that is informal, non-escalating and impartial . The goal is to identify possible strategies to resolve concerns before utilizing the traditional processes such as grievances and arbitrations. Although ADR does not displace those traditional processes it does reduce the number of grievances and formal complaints received by human resource and legal departments. Some of the ADR activities include serving as a sounding board, providing and explaining policies and rules, how to address or report unacceptable or illegal behavior from a coworker or supervisor, offering referrals to other resources, helping people help themselves around communication styles, help collect and analyze information, helping to draft a letter about their issues, coaching and role-playing. The activities handled by the ADR Office are vast and diverse. Overall, employees see this service as a benefit and the hospital executives view the ADR as a proactive measure to protect and mitigate risk. In addition to the ADR, PSJMC offers Employee Assistance Program (EAP) to assist employees with personal challenges that may affect their on the job performance. These challenges may fall into many categories including: drug and alcohol abuse, legal, marital, relocation, grief, abusive households, financial, childcare, eldercare, and outplacement services. Since all employees face serious problems at one time or another in their lives, and it is important to provide help during those times. EAP is structured to provide access to quality service providers. Participation in this plan is voluntary, and does not use information that impacts the employee’s chances of future employment or promotion. All contact, participation, and treatment remain confidential. All EAP services provided are available to employees free of charge. The cost of long-term treatment or rehabilitation services is provided as defined under the health care plans. To reduce liability requires that employers have solid policies in place, utilize coaching and progressive discipline consistently and know how to properly document disciplinary actions. The importance of effective documentation of disciplinary actions cannot be overstressed. Apply disciplinary actions is at times uncomfortable but is absolutely necessary in order to help defeat frivolous claims of discrimination and promote a healthy workplace. References Providence Saint Joseph Medical Center. (2012). Mission. Retrieved from https://california.providence.org/Saint-Joseph/pages/About-Mission.aspx Providence Health & Services. (2009). Attendance and Punctuality, PROV –HR 4687 Policy| Providence Health & Services. (2012). Counseling and Corrective Action, PROV-HR-4053 Policy Providence Health & Services. (2012). Sexual and Unlawful Harassment, PROV-HR-4036 Policy Providence Health & Services. (2012). Drug Free Workplace, PROV-HR-4065 Policy Providence Health & Services. (2012). Social Media, PROV-CE-1098 Policy

Promotion of Healthy Lifestyle Essay

Nowadays our life is getting more and more tense. People live under the press of different problems, such as social, ecological, economic and others. They constantly suffer from stress, noise and dust in big cities, diseases and instability. A person should be strong and healthy in order to overcome all difficulties. To achieve this aim people ought to take care of their physical and mental health. There are several ways to do it. The state of your body depends on how much time you spend doing sports. At least everybody must do morning exercises every day. The most healthy kinds of sports are swimming, running and cycling. Doing simple exercises every day can increase your health level and improve your immune system. Physical training strengthens your organism and allows effective fighting with illnesses. So if you are active, breathe fresh air and don’t stay too much time indoors you will not have problems with your health. Healthy food is also a very important factor. Overeating causes many dangerous diseases. The daily menu should include meat, fruit and vegetables, milk product, which are rich in vitamins, fat, proteins and etc. On the other hand modern diets are very popular especially among women. Diets may be harmful, if they are used in the wrong way. Food is a key element of our good health. Eating healthy, nutritious and vitamin-rich products can improve your health. Fruit and vegetables are natural resources of vitamins A, B, C and E and other useful substances. Bread, dairy products, nuts and low-fat meat give you a large amount of energy and nutritious elements. To be healthy, people should get rid of their bad habits. It’s necessary to stop smoking and drinking much. Everyone should remember that cigarettes, alcohol and drugs destroy both body and brain. Besides according to statistics most of crimes are committed by people under the influence of drugs and alcohol. A person with bad habits risks to get a lot of illnesses. Smoking cigarettes shortens your life and can cause cancer. Drinking alcohol ruins your organism, destroys your nervous sytem and leads to liver malfunction. Taking drugs causes addiction and a large number of such illnesses as cancer, AIDS and tuberculosis. If you want to live a long and healthy life you should give up all your bad habits. In addition it is recommended to watch TV less, avoid anxiety and observe daily routine. Certainly it’s hard to follow all these recommendations, but every person have to choose between healthy life style and numerous illnesses. – good and healthy sleep: Sleep is one of the main factors that influences our health. Every person needs to sleep about 8 hours to stay active during weekdays. Bad sleep can decrease your mental and physical abilities, and become a reason for illnesses and stress. At the end I’d like to conclude that without health our life is miserable. People should be more careful of their health and organisms. If you have great health you will easily achieve everything you want. Health is very important in life of every person. It depends on our lifestyle, products we eat and habits we have. Health is much more precious than money, gold or some other stuff. So what things allow us to preserve a high level of health?! In the next 10 years, our organization will create more than 1000 free sports complexes in which all work will be carried out by volunteers. Our workers will create the mini brochure in which all reasons will be specified, why it is necessary to lead a healthy lifestyle.

Post Office Managment System Essay

Speedy and efficient information processing is crucial to our socially and highly developed technology. Computer can help the intolerable burden of handling the ever increasing amount or information with government department, public services and business concerns expected to contain because of their ability to analyze information as well as to retain, update and reproduce it because of their versatility to present it in a variety of forms. This may also to some extent lead to problems occurring due to information explosion. Post office works in every walk of our life. Through the automation of this system one can easily generate the information about the customer available and also about the old records. Mail, or post, is a system for transporting letters and other tangible objects: written documents typically enclosed in envelopes, and also small packages are delivered to destinations around the world. Anything sent through the postal system is called mail or post. Post offices offer mail-related services such as acceptance of mail and sale of postage stamps, post office boxes, and sale of packaging and stationery. In addition, some post offices offer non-postal services such as passport applications and other government forms, car tax purchase, money orders, and banking services. In a â€Å"sorting office† or â€Å"delivery office†, mail is sorted or processed for delivery. Large open spaces for sorting mail are also sometimes known as a sorting hall or postal hall. Over time, sophisticated mail sorting and delivery equipment has been developed, including Mail Rail The Roman Empire built the most advanced postal delivery system known until that time except for the service in China. Its area was the whole Mediterranean world. Reliable communication from Rome to governors and military officials in faraway provinces was a necessity. Rome met the need by developing the cursus publicus literally, â€Å"public course† a state-sp onsored series of post roads with relay stations at intervals. The speed with which government dispatches and other mail could be carried about the empire was not equaled again in Europe until the 19th century. Using the relay stations, riders could cover about 170 miles (270 kilometers) in a 24-hour period. The collapse of the empire in the West did not immediately destroy the postal system. Vestiges of it endured until at least the 9th century before it became fragmented and fell into disuse. In the Eastern, or Byzantine, Empire the system lasted longer because it was eventually absorbed into the Islamic kingdom based in Baghdad. Between 1775 and 1815 Britain was at war almost constantly, either with the United States or with France. To help finance the wars postage rates were increased, and the higher rates remained in force for 25 years after the defeat of Napoleon in 1815. Spurred by popular discontent over postal rates, the English educator and tax reformer Rowland Hill formulated proposals on reforming the postal system between 1835 and 1837. His pamphlet, â€Å"Post Office Reform: Its Importance and Practicability,† is now regarded as a milestone in the development of the modern postal system. Hill proved that carrying charges were an insignificant factor in the total cost of handling mail. He further proved that the complex series of rates based on distance were needless. Most of the total cost came from administrative expenses. He also noted that the collection of payment for mail on delivery could be avoided. His solution to postal problems was simple a uniform rate of postage regardless of distance and prepayment of postage through the use of adhesive stamps sold by the post office. He proposed that payments be based on weight and suggested a penny for each half-ounce. 1.2STATEMENT OF PROBLEM In Nigeria today; the competition for efficient and better services is high. It is especially high for postal services agencies where private postal service company are forcing out the government owned postal services, common errors found in the manual system that makes it nearly impossible for them to meet up to the challenges are: * Lack of Immediate Retrieval of Information – In manual system, lot of time is wasted in retrieving information. Much searching is required before required is found. This wastes a lot of time of the user as well as the person. * Lack of immediate information storage – In manual system, it is difficult to store information at proper place at that very moment. This is because the person is unable to quickly locate the place where the information is to be stored. * Prompts Updating not Possible – Changes are quite natural in all walks of life. Information and stored data also changes from time to time. These changes should be incorporated in the working also to keep the information up to date. However, bringing about changes through the manual system is a slow and tedious process because of which inaccurate information storage occurs. * Unplanned Working – The manual system lacks the element of planned working. Records are not properly maintained. This creates a lot of problems at times like during information retrieval and storage * Insignificant Generation of Managerial and Strategic Reports – In manual system, reports for management are difficult to be generated and strategic reports are impossible. This is because for these reports proper storage of information, its retrieval and its filtering are very important and very tough in manual system. * Accuracy – The manual system lacks accuracy in working and a number of operations may be performed incorrectly, the computations that are done in the organization may be incorrect and whatever are generated in the system may be inaccurate. 1.3AIMS AND OBJECTIVES OF THE PROJECT The proposed project work aims to improve on the manual system by making it more efficient and accurate while delivering better services to the customers. It aims to: * Provide immediate retrieval of information – This is to provide quick and efficient retrieval of information, any type of information would be available to the user whenever he requires. Facility would be provided for online query to cut down on the response time greatly. * Immediate storage of information – In the proposed system, it will be easy to store information at any given time at the correct places. The location of storage would be easily available and user will face no difficulty. * Prompt updating of information – In the proposed system, the information will always remain up to date as the updating will be prompt and without any efforts. This factor will be of great importance in the proposed system as it determines the integrity of the information stored. * Fast computation of informat ion – The computation of information will be quite fast in the proposed system. Not only mathematical calculations, but also logical comparisons will be quick in the new system. * Planned approach toward working – The working is the service center information system will be well planned and organized. The data will be stored properly in the data store which will help in retrieval of information as well as in its storage. * Generation of managerial and strategic reports – The new system would provide for regular generation of reports which would help the management in decisions making work and in controlling the over-all working of the organization. The generation of these reports would be possible only if the system is organized such that retrieval of information can be made on conditions. * Accuracy – The level of accuracy in the new proposed system would be higher. All operations and computations would be done correctly and this will ensure that whatever information is coming from the center, it is accurate. * Reliability – The reliability of the proposed system would be high due to the above stated reasons. The reason for the increased reliability of the system is that now there would be proper storage of information, its maintenance would be well managed and retrieval would be possible in the desired manner. * Non Redundant Information – In the new system, utmost care be taken that no information is repeated, any usage of storage or otherwise. This would assure economic usage of storage or space and consistency in the data stored. This will also help make those changes easily as the change would have to be made only at that very place and nowhere else. 1.4SCOPE OF THE PROJECT The project report work covers package posting of customers to their destination, store customers information as well as update as new transaction are carried out as well as displaying details for information a customer may require; it will be accessible to three categories of users which are the public, customers and administrators. 1.5LIMITATION OF THE PROJECT This project work (software application) will be a website application that will provide security with the use of login-id and password, so that any unauthorized users cannot use unauthorized account. Only authorized users have proper access to the application (users, public and administrator), whereby users and public can view, search and users can post their package, the administrator will have full access to the application. The application will cover the state, and not the whole country or international posting. 1.6DEFINITION OF TERMS AUTOMATE-The act of making or converting from manual based to automate state where a system function independently. DISPATCH-The act of sending something from one end to the other. MAIL-Packages that are handled and distributed in a postal system. POST -Letters or parcels that have been sent or are to be send through the postal system. POSTAGE -The price paid for package delivery. SORTING-The process of arranging something orderly. VERSATILITY-Something that is meant to be used in many ways. TAX-The money levied on citizen by government for the operation and smooth running of the state, country or a province. CHAPTER TWO 2.0LITERATURE REVIEW This chapter reviews the existing posting system, mail delivery system, courier services, e-servicing and internet as well as their history. In order to grasp the full scope of the project it explains the posting system as a whole. 2.1HISTORY OF POSTAL SERVICES Mail, consisting mostly of government dispatches, was carried from place to place by horse or horse-drawn wagon in ancient Egypt and Persia. Most mail was still being transported the same way in the middle of the 19th century, when stagecoaches carried letters and packages to the West coast. Historical references to postal systems in Egypt date from about 2000 BC. The Persian Empire under Cyrus the Great (6th century BC) used a system of mounted relay messengers. The riders would stop at regularly placed posthouses to get a fresh horse or to pass on their packets of dispatches to another messenger for the remainder of the distance. On the other side of the world, in China, a posthouse service had been started early in the Chou Dynasty (ruled 1122-221 BC). It was used mostly to convey official documents. The far-reaching system consisted of relays of couriers who changed horses at relay posts 9 miles (14.5 kilometers) apart. The system was enlarged under the Han Empire (202 BC-AD 220), when the Chinese came in contact with the Romans and their postal system. The Roman Empire built the most advanced postal delivery system known until that time except for the service in China. Its area was the whole Mediterranean world. Reliable communication from Rome to governors and military officials in faraway provinces was a necessity. Rome met the need by developing the cursus publicus literally, â€Å"public course† a state-sponsored series of post roads with relay stations at intervals. The speed with which government dispatches and other mail could be carried about the empire was not equaled again in Europe until the 19th century. Using the relay stations, riders could cover about 170 miles (270 kilometers) in a 24-hour period. The collapse of the empire in the West did not immediately destroy the postal system. Vestiges of it endured until at least the 9th century before it became fragmented and fell into disuse. In the Eastern, or Byzantine, Empire the system lasted longer because it was eventually absorbed into the Islamic kingdom based in Baghdad. With the growth of international commerce during the Renaissance, there was a need for business correspondence. Corporations and guilds set up their own messenger services. The great merchant and banking houses of the Italian city-states provided the most extensive and dependable postal service of the time. By the 13th century links were maintained between the commercial centers of Florence, Genoa, and Siena and several communities in northern France that held annual fairs. These fairs attracted merchants from all parts of Europe. The postal service to France thus provided a major international link for commerce and news. There was also a postal link between V enice and Constantinople, the Muslim capital. Russia too shared in the postal communications of the day. The private postal systems created during the later Middle Ages carried personal mail as well as commercial correspondence. The invention of the printing press late in the 15th century increased the amount of mail and made letter carrying a profitable enterprise. Private postal services emerged to carry mail to all parts of Europe. Private carriers did not give up, however. Some of them found a way to stay in business by introducing a new public service the collection and delivery of mail within cities. William Dockwra opened a Penny Post in London in 1680. The novelty of his operation lay in prepayment for sending letters and in stamping them to show when and where they were sent for delivery. Dockwra was so successful that he was prosecuted for infringing on the state monopoly. His enterprise was shut down in 1682 and quickly reopened as a government agency. It was nearly 100 years before a similar city service was started in Paris, and it too was rapidly taken over by the governme nt. The economic growth in Britain during the 18th century spurred a demand for better mail services. New post roads were built, beginning about 1765. Stagecoaches began carrying mail between cities and towns in 1784. The first route was between London and Bath. Mounted postboys also rode on the main routes. Next-day mail delivery became possible in towns throughout a good part of England by the 1830s. (Mazumdar 1990) Between 1775 and 1815 Britain was at war almost constantly, either with the United States or with France. To help finance the wars postage rates were increased, and the higher rates remained in force for 25 years after the defeat of Napoleon in 1815. Spurred by popular discontent over postal rates, the English educator and tax reformer Rowland Hill formulated proposals on reforming the postal system between 1835 and 1837. His pamphlet, â€Å"Post Office Reform: Its Importance and Practicability,† is now regarded as a milestone in the development of the modern postal system. Hill proved that carrying charges were an insignificant factor in the total cost of handling mail. He further proved that the complex series of rates based on distance were needless. Most of the total cost came from administrative expenses. He also noted that the collection of payment for mail on delivery could be avoided. His solution to postal problems was simple a uniform rate of postage regardless of distance and prepayment of postage through the use of adhesive stamps sold by the post office. He proposed that payments be based on weight and suggested a penny for each half-ounce. (Lowe 1951) 2.2MAIL DELIVERY SYSTEM Mail, or post, is a system for transporting letters and other tangible objects: written documents typically enclosed in envelopes, and also small packages are delivered to destinations around the world. Anything sent through the postal system is called mail or post. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century national postal systems have generally been established as government monopolies with a fee on the article prepaid. Proof of payment is often in the form of adhesive postage stamps, but postage meters are also used for bulk mailing. Postal authorities often have functions other than transporting letters. In some countries, a Postal Telegraph and Telephone (PTT) service oversees the postal system as well as having authority over telephone and telegraph systems. Some countries’ postal systems allow for savings accounts and handle applications for passports. (Baldwin, N.C. 1960) 2.2.1Modern transportation and technology The postal system was important in the development of modern transportation. Railroads carried railway post offices. During the 20th century, air mail became the transport of choice for inter-continental mail. Postmen started to utilize mail trucks. The handling of mail became increasingly automated. The Internet came to change the conditions for physical mail. E-mail (and in recent years social networking sites) became a fierce competitor, but online auctions and Internet shopping opened new business opportunities as people often get items bought online through the mail. 2.2.2Modern mail Modern mail is organized by national and privatized services, which are reciprocally interconnected by international regulations, organizations and international agreements. Paper letters and parcels can be sent to almost any country in the world relatively easily and cheaply. The Internet has made the process of sending letter-like messages nearly instantaneous, and in many cases and situations correspondents use electronic mail where previously they would have used letters. Though the volume of paper mail continues to increase, the number of first class mail pieces sent in the United States peaked in 2001.

Integrated marketing strategy Essay Example | Topics and Well Written Essays - 1250 words

Integrated marketing strategy - Essay Example ecognize the proper media option in relation to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing various problems while launching new products in the market. In relation to this aspect Zamada Motor Company from Japan should consider certain strategies prior to the final launch of its products in Eastern region of Canada in relation to IMC. It is in this context that adequate significance towards the IMC approach shall enable Zamada in obtaining greater competitive advantages when introducing its â€Å"2.2† model car in Eastern Canada over its major rivals including Mini, Fiat, Ford and Toyota among others. With the intention to gain competitive advantages and better return from its diversity planning, i.e. the launch of â€Å"2.2† model car, Zamada has been targeting customers aged between 22 years to 34 years, irrespective of their gender based classification. However, for female customers, the age bar has been relaxed upto 45 years. Hence, it can be affirmed that Zamada has been primarily targeting towards the female group of customers belonging to the age group of 22 years to 45 years in order to gain competitive advantages over the available substitutes. Hereby, the sole intention of this particular marketing approach should be augmenting customer awareness regarding the brand and subsequently, increase their preferences towards Zamada through effective IMC strategies. It is worth mentioning in this context that IMC is a multidimensional approach which functions on the basis of various channels, such as direct selling, audio-visual communication channels, personal selling, and public relations among others. However, concerning the objectives of Zamada in launching a new car model as well as its targeted market segment, the channels that can be beneficial f or its IMC program are advertizing, public relation and interactive marketing (RD Marketing, 2011). With the help of the selected communication channels, Zamada shall be able to develop adequate awareness among the potential customers. Stating precisely, advertising through print, audio and audio-visual media is considered to reward better accessibility to the potential customers in the modern day context which certainly increases the chances of generating increasing sales through effective brand awareness. Similarly, effective concern towards public relation has often been regarded to be virtuous in yielding satisfactory customer loyalty towards the brand developing effective customer relationship. Nevertheless, interactive marketing assists in obtaining an in-depth understanding of the requirements and perceptions of the customers which further assists in

The Battle of Midway - One of the Critical Events in World War II Essay

The Battle of Midway - One of the Critical Events in World War II - Essay Example The military confrontation between the United States of America and the Japanese Empire escalated in the early months of 1942, as strategic territories located in and around the Pacific Ocean saw unprecedented levels of attritional warfare. The following passages will analyze the unfolding of events during the Battle of Midway from various authors’ viewpoints and place this battle in the wider context of the Second World War and the then-emergent new world order. To begin with, let us consider the book written by Jonathan Parshall and Anthony Tully titled Shattered Sword: The Untold Story of the Battle of Midway. The most remarkable aspect of this book is the fact that the authors try to present the political and military developments from the point of view of the Japanese. American and British documentations of the Battle of Midway can at times be biased in favour of the Allied forces. So, this change in perspective offered by Parshall and Tully comes across as refreshing and different. This is not to say that their account of the story lacks objectivity and balance. We learn that Admiral Yamamoto’s planned to keep Japanese forces in the Midway and western Aleutian Islands as a way of gaining the advantage over the Naval Fleet of the United States1. In contrast with the commonly available literature on the Japanese plan, Parshall and Tully explicate in detail its technological, doctrinal and historical aspects spanning the early decad es of the twentieth century. The authors also allude to the contrasting motives and modus operandi of the Japanese and American air strategies. The following passage from the book illustrates the range of references and attention to detail exhibited by the authors: â€Å"The Akagi, Kaga, Soryu, and Hiryu, the four aircraft carriers of "Kido Butai," the First Mobile Striking Force formed the offensive core of Japans fleet. Commanded by Admiral Nagumo, "Kido Butai" planned to attack Midway and then destroy any elements of the U.S. Pacific Fleet that tried to intervene.     

Enhancing Cyber Situational awareness through Active Defence Research Paper

Enhancing Cyber Situational awareness through Active Defence - Research Paper Example They include: i. Visualization of Situation Awareness data/ information ii. Metrics iii. Dynamic Risk Assessment for Mission Assurance However, Cyber Situation Awareness is still considered a new field of research that made its mark with Denning’s (1987, 2002) pioneering work on using expert systems to detect computer attacks in 1987, followed by a plethora of experiments thereafter. The early stage of experiments shaped the concept of tactical fusion, which was proposed by the JDL (Joint Director’s Laboratory) model in 1992. This model contains five functional levels such as 0, 1, 2, 3, and 4. It was published by Hall, and Llinas (1997). It focused solely on data management to prevent cyber attacks. In it, most of the tasks are concentrated on level 0, 1, and 4. Tadda finds JDL model as a bottom-up, data driven model (Figure 3). The significance of JDL model lies in the fact that it highlights the significance of algorithmic techniques towards supporting situation awar eness (Salerno, Hinman, & Boulware 2005). Figure 3: Tactical Fusion/JDL Model [Adapted from (Tadd 2008)] Explanation From a simple point of view, SA refers to the knowledge about ongoing events in the cyber environments. According to Ensley (2000: 3), SA defines three essential drivers which include perception, comprehension, and projection. As per Ensley, perceptions of cues (which he refers to as Level 1 SA) are fundamental, since in the absence of basic perception of important information the chance of wrongly visualizing the situation drastically increases. In support of this argument she cites a finding that showed 76% of SA errors of the pilots emanated from lack of perception of the required information (Jones & Ensley 1996). Comprehension on the other hand, refers to an outcome of how people interpret, associate, store, and retain information, and thus makes its place in SA process as Level 2 SA in Ensley’s (1995c). The Level 3 SA, i.e., Projection helps operators to perform at the highest level of SA, since it enables the operators to forecast on situation events and its dynamics, Ensley (2000). Ensley further explains that SA is all about â€Å"knowing what is going on,† while from a formal point of view it is all about â€Å"the perception of the elements in the environment within a volume of time and space, the comprehension of their meaning and the projection of their status in the near future† (Ensley 1995b: 36). In a nutshell, Ensley consolidated the theoretical perspective of SA by adding human factors in it, thereby opening a new horizon of developments towards achieving quality SA (Wickes 2008: 397). Endorsement of the above view from a host of researchers (Ensley 1993, 1994; Ensley & Rodgers 1994; Ensley & Robertson 1996; and Endsley et al. 1998) highlighted the temporal aspects of time, as the above view showed that both perception of time and temporal dynamics associated with events play crucial roles in the formulatio n of SA, and a critical part of SA involves understanding of the amount of time available in the occurrence of an event or in the course of an action. Such developments helped researchers to underpin time as an integral part of Level 2

Business Law Case Study Example | Topics and Well Written Essays - 500 words - 2

Business Law - Case Study Example To save the marriage couples from such unfortunate happenings, the government thought to have compulsory counselling for the to-be-married interracial individuals. There are many arguments that can be used against the statutes. Firstly, it can be notified that the for the people whose vehicles are registered outside the state of Minnesota, are compelled to purchase and install an expensive device to reduce radioactive emissions to save the birds. This can be treated as injustice to those vehicle owners. If the device can really check pollution, the device should be made mandatory to all vehicles and not just to those registered with a different state. In the second case, the two weeks of counselling for the inter-racial couples prior to marriage can be identified as state imposition. The law of the land preferably should not dictate the matured adult citizens. Marriage is a personal agenda and varies from person to person. The law should not be mingled with the requirements of the pre-marriage counselling sessions. The prime duty of the court of law is to ensure that the justice is ensured to all the parties. It functions with in the broad guideline that the legislature has provided with. Also, the court does not have the weapon to execute the law. For such purpose, it has to depend upon the executive. The court would ensure that the all the legalities are maintained in its best form. Ralph feels that the company of drug free enterprise has breached his trust. For the purpose, Ralph wants to sue the company with $ 79,000. The most appropriate court would be the place where the agreement was signed in between the enterprise and Ralph. It could also be the place upon where Ralph was supposed to oversee the distribution. The basis for the jurisdiction would depend upon the minute details that were penned down in the agreement between Ralph and the company. There may be lot many reasons. Some of them might involve deviation from the agreed price or

How to deal with the prostitution Essay Example | Topics and Well Written Essays - 500 words

How to deal with the prostitution - Essay Example One reason states pass laws is to prevent and/or punish activities that are harmful. Decriminalizing prostitution would, in essence, be saying that it does not cause harm, and so is a private matter and not one the state can or should intervene in. Prostitution does cause harm, though, to the prostitute and to society as a whole. Prostitutes are at risk for assault, rape and other violent crimes (reference), sexually transmitted diseases (including HIV and Hepatitis C) and posttraumatic stress. (Destiny's End). Societal costs are difficult to measure, but include the spread of disease and effects on families. Prostitution is also linked to sex trafficking, and a recent State Department brief said that prostitution, "fuel(s) the growth of modern-day slavery by providing a faade behind which traffickers for sexual exploitation operate." Regulating prostitution does not prevent the harm it causes. Proponents of regulation say that regulation will prevent the spread of disease, make for safer working conditions and reduce sex trafficking and child prostitution. (Raymond). Criminalizing prostitution does have a negative effect on prostitutes because prostitutes, not the pimps or the johns, are the ones who suffer.

My Job Diary Term Paper Example | Topics and Well Written Essays - 1250 words

My Job Diary - Term Paper Example The human resource manager introduces me to the chief auditor from the auditing department of the insurance company. The chief auditor concludes the day in the evening by promising me that the next day I will be oriented in the auditing department within the company. The second day of my internship, I arrive at the office at 8.00 am; I am gaining confidence in this endeavor. I meet up with the chief auditor in his office; to my surprise, he had called the main employees from the auditing department in his conference room for a formal introduction procedure. The chief auditor has put me on the hands of the supervisor; we manage to move from one station to another within the auditing department getting to know what each station and employee contributions to the whole functioning of the department. After the tour, the supervisor winds up the day by talks on how the company has provided the employees with a conducive work environment. The third day of my internship, the chief auditor, gives me the room to ask anybody any question concerning the auditing department. I have been instructed to visit any part of the department I do not feel well acquainted. Technically, I am taking a solo tour getting to know all the paths and corners within the company. My day in the office as usual starts at 8.00 am, under the instructions of the chief auditor, the supervisor takes me to sections where the bank reconciliation audits are handled. I get familiar with the employees and the work they do in that section. I start working on the reconciliation audits by myself since I have mastered the procedures to follow. I realize that my speed is not the same as the other co-workers, but with time, I know I will catch up. With the help of a co-worker, I learn how to work with both soft and hard copy of the audits.  

Methods of Property Valuation Term Paper Example | Topics and Well Written Essays - 1500 words

Methods of Property Valuation - Term Paper Example The process of estimating values of properties considers numerous elements that might affect the property value. These factors form an essential part of comparable valuing. In determining proper comparable various conditions must be satisfied to ensure the comparable remains closely related to the subject property. The subject property valuation utilizes the value of comparable to determine the estimated property values. Within the property market, various elements affect the selection of a comparable for the subject property. The current market conditions might increase or decrease prices of property depending on the accounting systems employed. According to Rees and Hayward (2001) when selecting a comparable location and physical appearance of the property must display significant similarities. The locations of property might influence the value of the property if the properties under question could both be influenced by location characteristics. The conditions under which comparab les are sold could potentially affect the suitability of a property as a comparable. A property sold understate settlement, for example, might be undervalued following the conditions involved. A proper comparable should be sold under prevailing market conditions and without restrictions on either party. Numerous methods of property valuation exist within the property market. The sales comparison approach remains the most utilized valuation method involving comparables (Betts & Ely, 1998). This method involves a comparison of different units forming the characteristics of the properties under comparison. This consideration of different units creates a beginning point for establishing an estimated value for subject properties. The significant characteristics that could be considered include floor area, property condition, age, and distance from essential amenities, among other property attributes. Though these elements might be considered in the valuation of property, the method relie s heavily on the economic principles of demand and supply.  

Chinese Music Essay Example | Topics and Well Written Essays - 1500 words

Chinese Music - Essay Example In the historical context, Chinese music is one of the primal streams that have been present in the society for the longest time (Van 4). From the historical context, music has been one of the cultural aspects that have presented a serious and pleasurable opportunity for self-expression. The available information relates that the Chinese culture has existed solidly for over five years, a period through which music has remained a core pillar of the culture. Archeological evidence highlights that the Neolithic man living in china had a form of music because of the presence of musical instruments among other archeological artifacts. There are four distinct musical activities in the Chinese society. These included music for accompaniment, entertainment, ritualistic music, and music classes. Music for accompaniment accompanied dances such as lion, yingge, dragon, and chaozhou. In ancient china dynasties, people viewed music as the natural law and a moral force. Most of the time, those with musical talent strived to match their singing with the tunes produced in nature by birds and other objects. The Zhou dynasty also regarded music highly and Confucianism existing during that period had a set of songs that it taught. (5). However, the living principles of the Zhou dynasty did not support some of the music that was seemingly subversive to the moral principles that Confucianism taught. In Chinese tradition, music was one of the four foundational aspects of the society. Such regard for music compelled each feudal state to establish a set of music styles that defined its people. For the Zhou dynasty, it established a musical model for the succeeding dynasties because it had established court music. The model encompassed ritual and ceremonial music, musical education system, varying musical styles and music offices within the court. The prevailing political con ditions divided the dynasty into different competing dynasties that emphasized the role of music in the society. The Qin and Han dynasty had both court music and ritual music performed in courts. During the reign of these kingdoms, music expanded immensely. The different dynasties sought to incorporate certain musical aspects into the traditional Chinese music. This factor served to enrich the Chinese music through the integration of new musical aspects. Moreover, the prevailing Chinese music in the Han dynasty spread to the southern region of China (12). A new range of musical instruments emerged during the reign of the different kingdoms. The emerging music after integration with new musical aspects from non-indigenous sources exhibited new tonal variations. After the reunion of the Chinese society forming the Sui Dynasty, other changes emerged to define the court music system. This dynasty appreciated diversity and foreign musicians had the permission to perform and offer musical instruction. The music industry was becoming highly influential and exerting impact on the young people through the new employment openings. The most critical benchmark of music was the successful launching of the first music academy during the Sui dynasty. The role of this academy was to open up a training forum for the young to enhance

Drug Addiction Among Young People Essay Example for Free

Drug Addiction Among Young People Essay Many young people today get addicted to drugs – they become dependant on various types of mind-altering or stimulating medicines or illegal ones. Addiction often comes hand-in-hand with narcotic effects, whether they are strong or light. It is only a question of time when you get addicted. You gradually become destroyed on all the levels of your health. And this is sad. It turns out to be sadder when you come to know that typical age range of drug addicts is from 15 to 30 years. People of this age represent the main working group in a country, they are both core and roots of a society. The addiction is also wide-spread geographically – you can find people having problems with drugs everywhere, not only in low-life countries, but in well-developed ones too. First of all, young people are especially vulnerable to different sorts of illegal things. Usually it all starts in schools. Children from problematic backgrounds often go into alcohol and then into drugs. First comes the psychological addiction and then physical – you want and you need. They destroy you and then destroy you harder as you get more tolerant to substances. The biggest group of addicts are students as they get off their families and there is no one over them to control. Plus, the spirit of freedom often blinds them and then they cannot get rid of their addiction. The life of addicts becomes spoiled in all spheres – social, as they need to communicate with other addicts, they lose their contacts with families and friends; economical – as they spend all their money on drugs (which are usually very expensive), addicts start to earn their money illegally (running rackets, prostitution, etc.) – all these problems are incidental if to compare them to health problems – drugs are primary dangerous to people health. Opiates like heroin are the most murderous drugs – they waste away your physical resources and supress your hearts work. Heroin is even more dangerous as the form of injections is the most appropriate for achieving  the narcotic effect. Here comes the AIDS. This disease is often called epidemy of our century as there is no treatment and effects are hard to resist and it is lethal.

Ego Theory vs Bundle Theory

Ego Theory vs Bundle Theory Derek Parfit discusses two separate theories of personal identity, the Ego theory and the Bundle theory. The common question between these two theories is What is a person? In this paper, I will introduce the Ego Theory and the Bundle Theory, then I will go over Parfits teletransportation example. I will explain what Parfit and the Ego Theorist disagree about when it comes to teletransportation. Then I will argue in order to defend the Ego Theory and explain why I feel it is more persuasive. To begin with, I will discuss the foundation of the Ego Theory. This theory defines a person as a single unified subject of experiences.  In other words, this theory believes there is something in this world that is you and that thing is basic. Mental events exist (such as memories, sensations, emotions, desires, experiences, etc.) but are not basic. The basis of what makes up a person is something other than those mental events. This theory states that a persons continual life is described through the purpose of a specific subject of experiences, a person is an ego (unit basic quality) that a bunch of experiences happen to. On the other hand, the Bundle Theory is very different, it believes that we are not a particular subject of experiences, but a bundle. The foundation of this theory is that mental events exist but they are basic. A Bundle theorist believes there is no unit that is a person that exists in the world.  A person is just a bundle or collection of mental events. These bundle of ideas are attached to a person. We organize our notions about what is in the world by categorizing different things ad giving them a label. People decided to call the idea of what makes up a person a person. We give notions their meaning using language. This is human beings basic way of organizing and defining things in the world depending on their relation, but it is our creation. Parfit agrees with the Bundle Theory and goes on to argue that  we have defined what a person is incorrectly. Parfit goes on to discuss a scenario that involves teletransportation. He discusses a device called the teletransporter, which can read the design of a persons material while destroying it, then transfer the information to Mars at the speed of light. The receiver reads this information creating an exact copy of your material there. Parfit argues that you will die during this process, however you will have a replica of yourself who will pick up where you left off with your life. The replica will be someone who will be exactly similar to you, but it will not actually be you. It will have all your attributes such as your look, personality, memories, etc. This occurrence raises questions regarding whether the replica would be the same person as you, and hence what truly makes a person what they are. Both the Ego and Bundle theories agree that you will die during this process of teletransportation and that the replica created will not be you. They disagree why the replica will not be the same person. The Ego theory believes the replica created on Mars is not you because it is just a copy of you. No one who will exist in the future would have my ego, no one in the future will be this particular subject of experiences. In other words, no one in the future will ever be me. A replica by definition is not the same as you, its a reproduction of you. Destroying the person teletransported does not somehow make the replica of that person the same. What makes a person is their ego. A person that believes in the Ego theory would be crazy for getting in a teletransporter because it would destroy them. On the other hand, the reason the Bundle theory believes the replica created on Mars is not the same as you is because it argues there is no self, there is no such thing as a person being teletransported. There are only ideas and when your collection of ideas is teleported, your collection of ideas will disappear and a new set of ideas will appear. The replica created will have the experience of knowing what the person teletransported is like, what memories they have experienced, what emotions they process, etc. but it is not the same as actually experiencing those things. The person teletransported has memories because that person created them in a specific way. Making a replica of those memories will still not be the same as actually having those memories personally. So a person that believes in the Bundle theory would have no problem getting in the teletransporter as opposed to the Ego theory. Parfit then goes on to assert, Ordinary survival is about as bad as being destroyed and having a Replica.  What Parfit is trying to say is that teletransportation is just as bad as ordinary survival. If we believe in the Ego Theory we are worried about nonsense, because the way we perceive what defines a person is incorrect. He believes we  do not understand what we are and that our continued existence should not really matter to us. Once we understand that we are just a bundle of ideas, it should not matter whether that bundle of ideas lives or dies. In my opinion the Ego theorys line of reasoning is much more persuasive. I believe there is something special that makes each and every person different, which we call the soul. Our  consciousness is the indicator there exists a soul. We are rational beings that have a conscience which tells us right from wrong.  Also, there is something that is the foundation of a person that existed before we were born and that carries on after we die. We can decide whether we want to behave or act in a certain way, hence we have free will. All those things were in existence before we were born, they are installed in our genetic makeup.  Ãƒâ€šÃ‚  I believe that in order for something to exist, something else must have caused it. Our genetic make up did not just appear out of nowhere, we were created by an external force. I believe that the soul is the basis for that existence.  The soul is beyond the range of the senses of the ego, but is a part of the ego.

Significance Of The Sermon Of The Mount Religion Essay

Significance Of The Sermon Of The Mount Religion Essay In this essay, I am going to explain the significance of the Sermon of the Mount and how it relates to the rest of the teachings of Jesus. I will start by defining the meaning of the term Sermon of the Mount, the significance of the sermon of the mount and the structure of the Sermon of the Mount in Matthew 5:3 7; 27. Furthermore, I will discuss the key theological themes in the Sermon of the Mount. I will conclude by reflecting on the centrality of the Sermon of the Mount to the other teachings of Jesus in the gospels. WHAT IS THE SERMON OF THE MOUNT? The term The Sermon of the Mount originated from the title of Augustines commentary on Matthew 5 7, De Sermone Domini in Monte, which was published in 391 396 AD. Matthew 5 7 became well known as the Sermon on the Mount in the 16th Century. The modern term of Matthew 5 7 is Sermon on the plain. This term is used mainly to differentiate between Lukes shorter version of the sermon of the mount from Matthews version. There are two versions of the Sermon on the Mount: Matthews version Matthew 5: 3 7:27 which consists of 106 verses. Lukes version Sermon on the plain Luke 6:20-49.  [1]   THE SIGNIFICANCE OF THE SERMON ON THE MOUNT ETHICAL TEACHING The gospel of Matthew provided the Jewish Christians with evidences to ascertain their faith in Jesus as the Messiah. Jesus in the gospel of Matthew introduced the kingdom of heaven. Hence, the sermon of the mount is of great significance because it expounds the ethics of the Kingdom of heaven which was introduced by Christ Jesus. Therefore, the sermon of the mount summarised the code of conduct in this new kingdom of heaven. Furthermore, the sermon of the mount set the standards of discipleship in the kingdom of heaven. In this sermon, Jesus showed his disciples how to live the life of the kingdom. This kingdom way of living lays great emphasis on the inner life which is in contrast to the outward workings of religious activities of the Sadducees and the Pharisees.  [2]  In addition, Jesus stated that, the ethical conduct of the disciples must exceed that of the scribes and the Pharisees before they can enter the kingdom of heaven (Matthew 5:20). Henceforth, the disciples of Jes us are called to a superior ethical conduct which is by the Grace of God. This ideal character of Discipleship in the kingdom of heaven is achievable by the infusion of the gift of righteousness in the spirit of the New Testament believer. THE STRUCTURE OF THE SERMON OF THE MOUNT The Beatitudes forms the main introduction of the sermon of the mount. The central section of the sermon is from Matthew 5:17 to Matthew 7:12. This section opens and closes with Reference to The Law and The Prophets. The sermon ends by an epilog in Matthew 7:13 27.  [3]   THE KEY THEOLOGICAL THEMES OF THE SERMON OF THE MOUNT 1) The Beatitudes (Matthew 5:3 12) The Beatitudes are named from the Latin word Beatus meaning blessed. These are the rewards from the blessings and responsibilities of discipleship. The Greek term means happy, fortunate  [4]  . In Matthew, there are nine beatitudes and four in Lukes version of the Sermon on the Mount. The word Makarios is at the beginning of the beatitudes. It means happiness which is as a result of God given salvation  [5]  . Jesus revealed in the beatitudes, the essential nature of true happiness. This happiness is achieved by relying and depending wholly on God.  [6]   Andrew Perriman points out that the beatitude described a marginalized group within Israel that will benefit from future turn of events. His view established the eschatological dimension of the rewards of true discipleship in the kingdom of heaven  [7]   Matthew 5:14 states You are the light of the world. A city that is set a hill can not be hidden. In John 8:12, Jesus said I am the light of the world, he that follows me shall not walk in darkness but shall have the light of life This teaching in the Sermon of The mount has a direct comparison with Jesus teaching in the gospel of John. Jesus expects His disciples to shine in the midst of the darkness of this world. Hence, as Jesus is the light, the disciples will eventually become the light of the world. 2) The Law and the Prophets (Matthew 5: 17 20) The new ethical standards put forward by Christ deals with the motives behind the actions of men. In accordance with Christs Standard, sin begins in the mind and in the will of men  [8]   In addition, Jesus said he has come to fulfil the Law and the Prophets. His ethical instructions reveal how the Law of the Torah will operate under the kingdom of heaven. Therefore, the Law and the Prophets are fulfilled in the inner life of motives behind the actions of men. The kingdom of heaven is within the heart of the New Testament believer. This kingdom is expected to produce corresponding actions that reflects the inner life of peace and joy in the Holy Ghost. 3) The Antitheses (Matthew 5: 21 48) The structure of the sayings of Jesus within Matthew 5: 21 48, have the same pattern: You have heard that it was said (by God) to those of old à ¢Ã¢â€š ¬Ã‚ ¦ but I say to youà ¢Ã¢â€š ¬Ã‚ ¦ The style of Jesus words repeats itself in six paragraphs. Three of the six paragraphs have similar parallels with Lukes Sermon on the Plain. The phrase but I say to you seems to suggest that the sayings of Jesus is in opposition to the scripture of the Torah. Therefore, Matthew 5 : 21 48 is often referred to as the Antitheses. Matthew is known for the antithetical structure of his writings. However, this antithetical style of writing can also be found in Luke 6: 27 But I say to you who hear à ¢Ã¢â€š ¬Ã‚ ¦. According to Davies and Allison, the antithesis has two primary functions: It shows the kind of attitude and behaviour that is required by Jesus in the life of His disciples. The demands of the ethical standards of Jesus surpassed those of the Torah without contradicting the Torah. For example, one can abstain from committing adultery and still lusts in his heart  [9]   4) The Golden Rule and the Greatest commandment (Matthew 7:12, Luke 10:25 28, Matthew 22: 34 40). Whatever you wish that others do to you, do so to them. This statement has been known as the Golden Rule since the 18th century. There are various parallels to this statement in Greco Romans, oriental and Jewish writings. The Golden Rule in Matthew 7: 12 according to Jesus is Law and The Prophets. That is, it sums up the whole essence of the Law and The Prophets in the Torah. The teaching of Jesus on the two greatest commandments in Mark 12: 28-34 love God and love your neighbour as yourself. In Matthew 22:40, Jesus said on this two commandments hang all the Law and The Prophets. The Golden rule and the love commandments are the very essence of the scriptural teachings of Jesus. Furthermore, the Golden Rule in the sermon of the mount is the bedrock of all the teachings of Jesus as it is revealed in the gospel account of Luke, Mark, and John. In summary, the Golden rule in the sermon of the Mount has direct relationship to the major teachings of Christ in the gospels.  [10]   THE EPILOG: TWO WAYS The Epilog of the Sermon Of the Mount contains a series of contrasts. It starts with the contrast between the gate and the way which leads to death or life. There are other examples of contrast between two ways in Deuteronomy 11:26, 30:15, Jeremiah 21:8 and many Jewish and Christian writings. The Epilog summarizes the picture of the beauty in the life of anyone who makes the right decision in life.  [11]   CONCLUSION In this essay, I have attempted to show the significance of the Sermon Of the Mount and its relationship with the other teaching of Christ in the gospels. I approach this essay by exploring the theological themes in the Sermon on the Mount. The Golden Rule in the Sermon on the Mount is the foundation of the Law and the Prophets. This rule parallels with the two greatest commandments, which is Love the Lord your God with all your heart and love your neighbour as yourself. In conclusion, the Sermon on the Mount summarizes the totality of the ethical teachings of Christ in the gospel.

The Art of Testing pH Levels Essay -- Science, informative, educational

This report will examine a variety of methods that can be used to measure the acidity or alkalinity of a solution, also known as its pH level. The scale used to measure acidity and alkalinity is called a pH scale, which measures the amount of H+ ions in a solution. Acids have a pH level below 7; bases have a pH level above 7. Strong acids have the lowest pH levels (0-4) and strong bases have the highest pH levels (10-14). Neutral solutions have a pH of 7 and they are neither acidic nor basic. Distilled water is neutral, because the H+ and OH- ions are balanced. An acid is a substance that produces hydrogen ions in water. When an acid dissolves in water, hydrogen molecules interact with water molecules to form hydronium ions. The strength of an acid is determined by the concentration of hydrogen atoms; the more hydrogen atoms in a solution, the stronger the acid; and, the less hydrogen atoms in a solution, the weaker the acid. Acids generally have a sour taste, react strongly with metals, and become less acidic when mixed with a base. A base is a substance that forms hydro...

Atticus as a Wise Father in To Kill a Mockingbird :: Character Analysis, Literary Analysis

Lastly, I think that as a father, Atticus is extremely wise. Atticus’s wise parenting ultimately wins his children’s respect and trust, and their devotion to him runs deep. Atticus way of parenting is not typical, such as scolding and punishing. Instead, he parenting style is unique, different from other fathers and he is able to help the children learn from their experiences and thus they progress through levels of morality until they develop the compassionate ability to consider from others’ perspective and views . For example, when scout takes up cussing, Atticus does not deal with the situation directly by reprimanding and chiding her. Instead, he leaves her to cuss, knowing fully that it would just make her swear more. However in time, Scout realises on her own that it is not a right thing to do. I feel what Atticus did was intelligent as Scout may choose to rebel if Atticus interfered too much, and she might even hate him. However by letting her realise her own mistake, she will tend to mature as an teenager and be a better person. Atticus’s lessons are also taught by setting good examples for his children. By acting the same way that he wants his children to act, he is the perfect role model for them. He is wise as he is able to set ideal examples for his children by his actions such as defending his clients and treating others. By using this method of teaching, he is able to quietly and subtly pass on wisdom to his children about life, moral values and other virtues. Instead of talking more, he prefers to show.(EVIDENCE, ELABORATE) Also, Atticus is not a type of father who would love his children dearly all the time. At times, he will be firm and teach them harsh lessons about life when necessary. This is evident when he took Jem along with him to tell Helen Robinson about Tom Robinson’s death. This way, Atticus allows Jem to learn lessons about prejudice and other principles in life. Also, throughout the novel, Attic us works to develop his children’s respective consciences and character, through teaching vital lessons with objectives, such as though humanity has a great capability of evil and wrong doings, it also has a great capacity for good. Also, the evil can be looked upon as good, if one approaches things with an outlook of compassion and understanding, instead of hatred, thus his objective is to teach them to be more compassionate and gracious towards others in life.

Effective Communication Effective Techniques

Communication Is always Important no matter what type of organization or environment it may be. Feed back and the teams approach can determine how effective and ineffective the organization is. When the team approach technique is used communication is better, there is less barriers between each department, and the speed/quality of work usually is improved (Lombardi & Shoehorning, 2007). Feedback is always good because it allows an employee to get information about what he or she is doing right or wrong so that they can take the time to improve.In he health care field workers are always completing self-assessments, this makes the team approach technique especially good for them because they are able to Improve and then they can get with other health care workers and discuss their Ideas about what Is Important for the organization. Sharing each others Ideas and providing Important Information Is one of the most effective techniques used to run an organization successfully. There are ma ny advantages and disadvantages with a team approach.There are some people that like to work as a team, yet there are others that would rather work alone. One advantage would be getting more than one opinion about what is best for the organization. One disadvantage is competition, some people may want to try and be better than the next person instead of trying to work as a team. Working as a team can sometimes make people very frustrated because they have to rely on others. (Krebs, 2009) Ineffective techniques There are ineffective techniques as well.When working as a team there may be problems that arise, Like feedback from others may not always be taken positively which can cause Issues In the work environment (Krebs, 2009). There are also times when someone may not finish their duties leaving It for someone else to do It for them. It can be hard for some to come to the same agreement and this creates problems In the work environment. Many of the people that I worked with did not want to work as a team they wanted to do everything on their own.We had to show the managers that we were working as a team, but when they were not looking over our shoulder many of the employees did what they wanted to. This makes things very frustrating, there are so many times when someone does not take work as serious as he next person and this creates more of a work load for those that do take their Jobs serious. Ways these techniques are applied It is very important in a healthcare work environment that these techniques are applied.There are so many duties that health care workers have to do, if they take the team approach than the Job can get done without any hassles. Healthcare Jobs can get very stressful at times; it Is always good to have more than one hand doing the Jobs. Communication Is essential because a lot of mistakes can occur with paper work or any miscommunication. These techniques can be applied by developing a am memoir expertise Ana learning now to communicate as a team (Salesman, Idea, Farmer, Vetch, Rosen, & Kid, 2007).

Creative Title: Critical Analogist

In The Yellow Wallpaper, various factors fostered a sense of isolation in the protagonist's psyche, which eventually drove her into insanity. The Narrator experiences isolation in numerous ways that include intellectual isolation, physical isolation, and emotional isolation, and each brings The Narrator closer the deterioration of her sanity. Charlotte Perkins Gilman’s character John, and his behavior, explain why the corrosion of The Narrator’s health took place. John’s insistence on remaining at the isolated home, his inability to accept the opinion of The Narrator and his belief in his knowledge as a physician leaves the Narrator feeling shut out from society, triggering her insanity. The Yellow Wallpaper portrayed life in the ____, where men had complete authority over the opposite sex deeming the opinions and emotions felt by females insignificant. This allowed men complete control over the social and personal aspects of life, including matters such as women’s health, friendships, and sex life. †¦but John would not hear of it†(75), is implied throughout the entire story. All her opinions about her own health, what she concluded would assist her to overcome her sickness, all discarded without a second thought. This intellectual isolation rapidly deteriorates the emotional connection to her husband and quickly causes tension between the couple. â€Å"‘Better in body perhaps-’ I began, and stopped short , for he sat up straight and looked at me with such a stern, reproachful look that I could not say another word†(82). John cannot comprehend that The Narrator would understand her body more so than a scholar with a degree in medicine. Nancy Woloclh explained in her document Women and the American Experience, the likelihood of a proficient physician at that time period, â€Å"The professionalization of medicine did not ensure its competence†¦not only were well-trained doctors unlikely to be very effective, but few were well trained,†(Woloclh 1996:77). Although we do not have knowledge if John was such a doctor, we can only suspect from what The Narrator expressed in her ournals; journals filled with comments like, â€Å"John is away all day, and even some nights when his cases are serious† (76) and â€Å"John is kept in town ever often by serious cases†¦Ã¢â‚¬  (79) suggests that John was having an affair and not actually staying out late like a professional of medicine would. The intellectual isolation experienced by the Narrator, as her thoughts and feelings about her healt h are ignored, the emotional intimacy and connection felt between husband and wife is diluted. John, being a male, is able to seek intimacy through other women, while The Narrator cannot seek out any because of her isolation from society. The Narrator’s physical isolation is additional factor that allows insanity to enter her mind. Living miles away from society, she is denied the social interaction needed for females. Her bed â€Å" is nailed down,†(79), her windows are â€Å"barred for little children†(76). Several times she tried to get John to permit her to visit

My Week as a Room-Service Waiter at the Ritz – Customer Service that Puts the “Ritz” in Ritzy

The phrase â€Å"the customer is never wrong,† has been attributed to Cesar Ritz, the founder of the Ritz-Carlton empire. Needless to say, the man knew from customer service. How does this luxury hotel keep its customers content—and coming back?Paul Hemp, a senior editor at Harvard Business Review, stepped into the shoes of a Ritz-Carlton room-service waiter to find out. One observation: Empowering your employees to provide top-notch customer service is not enough. You must also inspire them to exercise that power. by Paul Hemp  Reflecting on the experienceOne element of the Ritz-Carlton training is a follow-up session, known as Day 21. It typically takes place about three weeks after the initial orientation. The aim is to review the Gold Standards after new employees have had a chance to put them into practice. Though I didn't work the full twenty-one days, I sit in on the half-day session (which, amidst the frenzy of the hotel's early months, actually takes place on the 49th day after our orientation). Training director Tim Kirkpatrick starts with another mock lineup.He discusses the new-employee job certification test that department managers should have administered. He announces a new guest recognition hotline, which employees can use to call in guest preferences. And he unveils an updated version of the company's principles, now in the form of a three-dimensional pyramid. This supplements the existing Gold Standards with an additional category of seven â€Å"key success factors. † But for staff to delight customers, managers must do more than grant their employees the freedom to do what is necessary; they must motivate employees to exercise that freedom.— Paul Hemp Employees are asked about their experiences on the job. Erin Garrity, the new front-desk clerk from Johnson & Wales, is disappointed she has been assigned the overnight shift but looks on the bright side. â€Å"I get to see a lot of celebrities† at that time , she says. Her goal for the year is to be named one of the hotel's select five-star employees, and she intends to continue being the â€Å"friendliest person I can be. † John Rolfs reinforces his message from orientation that our sole job is to â€Å"make guests feel good so they come back.â€Å"The hotel's 320 employees have countless interactions with guests, he says, and it takes just one interaction to make a guest feel bad. â€Å"If you're thinking about doing your job well, trying to understand and master your day-to-day routines but not thinking about how guests feel, they'll have a difficult time forgiving you. They'll probably forgive us if the air-conditioning fails. But they won't forgive us for failing to make them feel good—because that's why they selected Ritz-Carlton. † Tim's final announcement concerns the results of the first monthly Gallup survey of Ritz-Carlton guests, released to managers earlier that day.The Ritz-Carlton/Boston Common lea ds the company's hotels in overall customer satisfaction. There is a stunned silence—after all, this is a new hotel still smoothing out the rough spots—followed by loud applause. As I leave the hotel and walk across the Boston Common in the gathering dusk, I reflect on what I've learned about teaching and motivating employees to provide truly memorable service. One thing seems clear. Great customer service should be based on dynamic principles rather than a rigid formula.You don't demand that employees say, â€Å"Certainly, my pleasure,† until it feels right to them. You don't mindlessly assume every guest wants to be pampered; some people just want to eat their dinners. I also ponder Ritz-Carlton's efforts to win the hearts and minds of its employees by, for example, making them feel part of a proud heritage. A recent study of hotel workers by researchers at Cornell's School of Hotel Administration found that, while job satisfaction plays a major role in employ ee retention, it isn't the key factor in a hotel's ability to provide excellent customer service.Rather, it is employees' emotional commitment—which is achieved in part through symbols and rituals that enhance employees' sense of identity with the company—that contributes most to superior performance. Ritz Carlton certainly has an unusually rich tradition to draw on in creating that feeling of identity. But every company, even a two-year-old startup, has traditions and even legends that can be tapped to help build employee commitment. Great customer service should be based on dynamic principles rather than a rigid formula.— Paul Hemp That kind of commitment serves as a driver of excellent customer service only when employees are empowered to take initiative. And that sort of empowerment has no potency unless employees are motivated to seize it. I am haunted by my failure to point out the confusing bin numbers on the hotel wine list, which led my guest to mistake nly order that half-bottle of burgundy. Certainly, I was encouraged during my time at the hotel to point out problems that needed fixing. Why didn't I follow through in this case? I'm not sure.But for staff to delight customers, managers must do more than grant their employees the freedom to do what is necessary; they must motivate employees to exercise that freedom. Doing that depends in part on the kinds of people you hire. Ritz-Carlton has an elaborate system for assessing in job candidates the qualities the company believes are crucial to its success. One night while I was working at the hotel, I went through the basic interview to see how I'd do. I was fairly confident I was just the sort of caring, conscientious person the Ritz was looking for.In fact, though, even after fudging my answers to a few questions, I got only ten points out of a possible fifteen in the composite hospitality assessment. Tim said that wasn't bad—†though, honestly, we'd shoot for someone w ith a twelve. † I later discovered that I fell short in my response to a question asking me to cite an instance when I took care of someone else. I said I'd often provided emotional support to my sister during tough times. But the company was looking for something more than this, an â€Å"extraordinary† example of caring. â€Å"Helping your sister? You better,† Tim said with a laugh.â€Å"Now, if you'd moved out of your house for a month and let her move in, that would be different. † Since instituting its candidate assessment system in 1991, Ritz Carlton says it has reduced its annual turnover rate from 55%, roughly the industry average, to 28%. Certainly, a genuine concern for the well-being of guests is key to providing superior customer service. But that isn't enough to truly anticipate customer needs. Another component of the Ritz Carlton's hospitality assessment is empathy—being able to imagine guests' emotional responses to their experience i n the hotel.I am reminded of Steve's care in preparing the champagne setting for the newlyweds that night and how he thought back to his grandparents' wedding seventy-five years before. To truly achieve empathy, however, I wonder if you need to jettison at least some of your personal perspective. One of John Rolfs's comments during the Day 21 session—about the dangers of employees focusing solely on the successful fulfillment of their duties—resonated with my experience as a waiter.If you're constantly assessing how well you're doing in your job—even in your genuine efforts to satisfy guests—you, not the guest, become the point of reference. Your self-consciousness, natural though it may be, distracts you from providing superior service. It's getting dark. And this train of thought risks hurtling far beyond the practical demands of a frenetic evening of room service. But, when you get down to it, my musings don't seem all that far from the Ritz-Carlton ph ilosophy.Companies dedicated to providing what might be called â€Å"extreme† customer service may need to recognize that—like great military, government, or religious service—it is, in the end, a truly selfless endeavor. They may need to establish such practices as the formal inculcation of a customer-centered credo. They might even consider providing workers with a weeklong immersion in the experience of being a customer! Whatever the means, the aim would be getting employees to leave their egos at the door and adopt the mind-set of the people they're serving.

Explain Why It is Difficult to Measure Unemployment Essay

Measuring unemployment accurately is made difficult because of imperfect knowledge. Not all instances of unemployment are recorded, and some records of unemployment may not be accurate. Because the unemployed are eligible for benefits, some individuals may work, but not disclose it, and claim benefit. Conversely, many unemployed may not bother to inform the authorities, and this unemployment goes unrecorded. The Claimant Count records those claiming unemployment benefit (Job Seekers Allowance, or JSA) and can prove they are actively looking for work. It excludes housewives and those on training schemes. The Claimant Count may not reflect the true level of unemployment in the UK economy, given that not all the unemployed will bother to claim, and some are deterred because they cannot prove they are looking for work. This is especially true of part-time employees who are much less likely to register as unemployed compared with full-time workers. While some individuals may fraudulently claim, it is generally recognised that the Claimant Count under-estimates actual unemployment levels. The labour force survey is undertaken by the International Labour Organisation (ILO) and is a more direct assessment of unemployment, rather than those who claim benefit. It is based on an interview of a sample of 60,000 households (approximately 120,000 people) and tries to measure ‘unemployment’ as a whole, rather than those simply claiming benefits. To be considered as being unemployed individuals must: Have been out of work for 4 weeks. Be able to start work in the next 2 weeks, so they must be readily available for work. Workers only need to be available for work for one hour per week, so part-time unemployment is included in the measurement, though these workers are unlikely to claim unemployment benefit. This tends to make ILO unemployment much higher than the Claimant Count.

Interpretative Essay-Use of Writing Templates

In the preface of â€Å"They Say/ I Say': The Moves That Matter in Academic Writing, the authors furnish certain types of writing templates geared toward cuing students to think cognitively as well as critically; ultimately producing a writing style that is unique and creative to the individual. Graff and Bernstein maintain that the templates they offer â€Å"help students make a host of sophisticated moves† in their rating â€Å"that they might not otherwise make†.In addition, not only can the templates spark subconscious thoughts and ideas in students, but they can help the more experienced scholars as well. Whereas others regard their own beliefs to be self- justifiable and need no elaboration, the authors offer that by supplying the student with specific templates for â€Å"entertaining a counterargument† can help stifle these pretentious beliefs. Thus, it could be said about their shared opinions that templates o more than systematize ideas and concepts, bu t bring forth said ideas into being.After rereading the introduction a few times, I agree. Those unfamiliar to entertaining such train of thought may be intrigued to know that by utilizing these templates, we can effectively portray our deepest intelligence by counterintuitive means. For example, looking at something from someone else's perspective (perhaps even an opposing party) can bring new ideas to the surface that would otherwise main unknown.Some might contest that the opposing perspective is irrelevant because the thoughts stem from their mind's eye which, in retrospect, might impact the overall argument or statement that they wanted to convey. Although I understand the objections from skeptics, I still maintain that having an open mind when it comes to writing is crucial in the evolution of our thought process as students and professionals.I can say that there might be limitations on how many ways we can approach an argument or topic before it becomes deceased. Although the se writing templates may seem like they only apply to a minute vernacular, it does in fact apply to a wide array of professional and personal social environments.

Automatic Control and Systems Engineering Literature review

Automatic Control and Systems Engineering - Literature review Example A block is a negligible component of Event-Condition-Action system that can state the behaviors represent in a process model. An algorithm is urbanized to detect blocks beginning a process meaning network and transform it into a hierarchical hierarchy model. The behaviors in every block type are modeled by means of ACTA formalism. This provides a hypothetical foundation from which ECA rules are recognized. The future ECA rule-based move toward shows that it is likely to execute the workflow by means of the active ability of database without users’ interference. The operation of the future methods is illustrated from side to side an instant process. FOR the previous several years, companies have been experiencing a lot of changes in their commerce surroundings. One is an interior change caused by the rising force for the need to satisfy a variety of customer wants. In order to meet the varied purchaser needs, corporations may have to branch out their commerce processes. Another alter faced by companies nowadays is an outside one resulting from the put in to in strategic coalition and e-Business. This modify compels a corporation to become caught up in the commerce processes of other company [2]. Not only have such interior and external changes caused by a lot of new commerce processes to be shaped, but they have also greater than before the difficulty of the processes. According to the expert analysis, the changes in commerce environments have shaped the necessity of knowledge and tools to make sure efficient and effectual process management. As a consequence, there have been many attempts to improve information systems towards as long as higher functions of process management further than simple treatment of self-governing tasks. A WorkFlow Management System (WFMS), a software tool to describe, administer, and pass multifaceted business processes there a new solution to the requirement of process management knowledge and utensils (G. Alonso, C. Hagen, D. Agrawal, A.E. Abbadi, and C. Mohan, 2000). Consider the commerce process obtainable in Fig. 1. This instance shows a process of credit card request, which is collected of variant behavior, such as â€Å"request form satisfying† and â€Å"form scanning.† A WFMS more often than not uses such a graphical symbol to explain the commerce reason. The model represents the priority relations among behavior and some structural relations, such as behavior proceeding in serial arrange or parallel. The symbol also includes thorough specifications of action, such as task performers, connected documents, and essential applications.

Strategic Management project Essay Example | Topics and Well Written Essays - 5500 words

Strategic Management project - Essay Example Fahad Al-kaabi, has various objectivities that he is seeking to achieve from the business. The group decided to do an interview with the owner to identify the various objectives he has for the business. The interview was useful in the analysis of the business’s strategic plan and in acquiring the data needed for completion of project. The Maganees cafeteria lacks some official statements such as mission, vision, values, and objectives because it is a new entity in the market. Subsequently, the group developed appropriate statements by matching what the owners said about the business, which guided the project team in building the statements. In addition, food industry in Qatar is characterized by high levels of competition whereby each competitor want to get the largest proportion of the market share; hence, significant for an entity to study the industry by evaluating each competitor in the market. Competitors in the industry include Tea Time cafeteria, Chapati, and Karak, which were selected and compared with Maganees cafeteria in in reference to various business aspects. Maganees cafeteria has strengths such as the innovation of products, providing high salaries for the employees and financial aids to motivate its workers leading to competency within the business. However, the firm is facing a number of challenges including the lack of advertisement, promotional campaign, inexistence of official website, and unable to deliver the products to the customers house. Based on the external environment, the cafeteria has opportunities like the low rent of outside areas and the preferences of customers for the traditional foods. In the other hand, it faces some threats such as the high level of competition in the market. In reference to market competitiveness and market position, Maganees cafeteria adopted focused differentiation method because it offers unique products, which are the traditional foods of Qatar for specific customers living in the northern

Analysis of Types of Cell Organelles Coursework

Analysis of Types of Cell Organelles - Coursework Example As they contain water, they are able to make sure that the latter possibility remains in effect. The cell wall is a tough and flexible layer that surrounds many types of cells. It can be found outside of the cell membrane and plays the part of acting like a "pressure vessel," being able to prevent the cell from over-expanding when water enters it. They are found in plants, algae, and fungi - many organisms that need water as a part of their growth. The cell wall also filters what enters and exits the cell. The cell membrane can be found between the cellular machinery inside the cell and the fluid that can be found outside of the cell. The cell membrane is a permeable lipid bilayer that can be found in all cells, in all types of organisms. The cell membrane acts as a type of skin, separating the intracellular components from the environment of the extracellular components. The cell membrane helps to add shape to the cell and aids in the forming of tissue. The nucleus is the DNA provider of eukaryotic cells; in fact, the foremost function of the nucleus is to control gene expression as well as the replication of DNA during cell cycles. The structure of the nucleus allows it to control what it needs to, yet keeps itself away from the rest of the cytoplasm where it sees fit. The nucleus also contains pores that allow free movement of molecules and ions that need to pass through. The structure of the Golgi apparatus, the organelle that helps to process proteins for secretion, contains numerous membrane-bound stacks that are known as cisternae. The purpose of the cisternae is to modify the contents that enter the organelle based on where they would reside within the cell or organism. Each stack of cisternae on the Golgi apparatus contains five functional regions, each one capable of selectively modifying the contents of the organism. The endoplasmic reticulum is responsible for protein translation, the production, and storage of glycogen and steroids, transporting the proteins that are required within the cell, among many other functions. The structure of endoplasmic reticulum is made up of a number of cisternae, allowing the filtering of what goes inside the organelle and what is released.

Popular Culture Race and Ethnicity in the Movie King Kong Review

Popular Culture Race and Ethnicity in the King Kong - Movie Review Example Accordingly, the representation of blacks and minorities, or indigenous populations in film, has become an issue of social concern. The objection which several critics expressed towards King Kong (2005) and their denouncement of it as a racist film needs to be understood within the context of the larger social issues at stake and should not be dismissed as exaggerated reactions to innocent entertainment, as some have done. Indeed, King Kong is founded upon racial stereotypes and cements racial prejudices in its portrayal of indigenous populations as savages, its suggestion that blacks are wild beasts, such as is King Kong, who can only be tamed by the civilised Caucasian. Critical reactions to King Kong (2005) have tended towards its denouncement as a racist film, on the one hand, to its defence as innocent entertainment, on the other. Espousing the former view, McCarthy (2006) maintains that the storyline and plot revolve around three of the oldest and most persistent of the known anti-black stereotypes. These are that all non-Caucasians are savages and that members of the black race are hardly distinguishable from wild beasts (McCarthy, 2006). In this film, the non-Caucasians are represented in the hardly human, unmistakably savage and completely unwashed figure of the Skull island natives and blacks in the form of the gigantic and uncontrollable savage figure of the ape. The third stereotype upon which this film is founded and which its storyline propagates and legitimizes is that of the civilized Caucasians who, by the very nature of their appearance and the culture and civility which they symbolize, are able to tame, control and potentially even civilize the savage and the wild. King Kong (2005) promotes these stereotypes and should, accordingly, be classified as a racist film. For multicultural societies which are struggling to create a culture of racial tolerance and acceptance to replace the culture of racism, films such as this can have a potentially detrimental effect. Pon (2000) highlights this potential consequence by arguing that racist messages legitimize an audience's possibly racist sentiments and justifies their perception of minority races and groups as inferior. When these messages are conveyed in a multicultural society, they immediately conflict with multiculturalism's message and, accordingly, can contribute to racial tensions (Pon, 2000). In direct reference to Canadian society, popularly regarded as a successful experiment in multiculturalism, the message conveyed by King Kong (2005) does not simply conflict with official messages regarding racial tolerance and understanding but it touches upon the underlying racial tensions which exist beyond the surface. Studies have indicated that increasing numbers of racial minority groups and indigenous populations feel marginalized and discriminated against. The number of blacks and natives feeling out of place in society is on the rise. In 2002, 35% of blacks and 20% of natives in Canada reported unfair discriminatory treatment 'sometimes' or 'often' (Statcan, 2002). Therefore, films which wrongfully portray the true nature of blacks and native/indigenous populations, have the potential to enhance the mentioned feelings of marginalization and to deepen the racism which many Canadian minority groups feel they are subjected to. The fact that King Kong